BOFU Contents – Bottom of the Funnel

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MOFU Content – ​​Middle of the Funnel
It is the contents of the central part of the funnel that help prospects progress to the phase in which they try to delve deeper by comparing, for example, all the possible solutions.

Comparative Articles and Guides

Through this content, you can delve deeper into how you solve problems by comparing your products and services, outlining the pros and cons of different options, or comparing them to those of your competitors.

Typically, these contents have a lower organic search volume but, on cash app lead the other hand, the audience is much more profiled. Therefore, these are search terms with a greater predisposition to conversion.

Webinars

Webinars are a great way to create useful and informative content about any product or service that requires in-depth analysis of a particular topic or solves a specific problem in your industry. You can host them using internal resources or invite expert speakers from outside the company.

The webinar lends itself well to being transformed into another type of content , becoming a summary video to be published on the YouTube channel, an article with the main takeaways to be shared on the blog, an audio snippet to be promoted on social media.

All this content derived from the live event increases brand awareness.

It is the contents that help prospects make the final choice.

Case Study
Case studies tell the story of a customer's journey, from the initial problem to the solution .