Having figured out how to make an advertising budget, the advertiser often succumbs to the temptation to minimize it. Indeed, there is no point in overpaying for placement and overstating the rate. Therefore, it is necessary to determine the real minimum threshold for different sites.
Each platform has its own entry budget threshold. But the real minimum investment depends on the topic and the volume of traffic you want to buy.
Yandex Direct
Yandex Direct has a tool called "Budget Forecast". In it, you need to set the conditions that you plan for the campaign: geography of impressions, placement period, platforms (only mobile or desktops too), key phrases. After that, you will receive a budget forecast for traffic volumes of 100 (from the first place in the block), 85, 62, 9, 5.
Example of budget forecast in Yandex Direct
The minimum budget is for a traffic volume of 5, i.e. the last place in the ad unit. You can start placing ads with it. But there is no point in launching ads with an even lower budget - the ads will not be competitive and will not receive impressions.
VKontakte
You can launch an advertising campaign with a budget of 100 rubles, but the minimum replenishment is 500 rubles. In the VK advertising account, start setting up the campaign. In the target audience settings, the algorithm will predict the reach and offer a recommended price per thousand impressions or click.
Recommended CPM VKontakte
You can lower it by 10-20% and test for some time whether the ad will receive clicks and impressions. It is also worth limiting the number of impressions per user.
Telegram Ads
Here the minimum bid for 1000 impressions is €1.5, for the Politics & Incidents topic it is €0.75.
Telegram Ads Starting Bid and Budget
To avoid wasting your budget, we recommend starting with a minimum bid and gradually increasing it if there are no impressions.
Is it possible to save on advertising campaigns?
Developing an advertising budget for promotion and a client brief often reveals the intention to save. Indeed, as contextual and targeted advertising is deployed, you may find that savings are buy lawyer contacts appropriate somewhere. For example, you can turn off ineffective sites in YAN, and transfer the remaining funds to search campaigns. Replenishing advertising accounts through OneSpot gives you greater flexibility in budget management: you can redistribute funds not only between sites of one advertising system, but also transfer them to another channel, for example, instead of VKontakte, pay for Telegram Ads.
What you definitely shouldn't skimp on are campaigns and ads that have shown very good results and brought in a lot of conversions at a low cost. On the contrary, you should direct the majority of your budget to such campaigns, saving on spending on unprofitable acquisition.
In addition, saving advertising budgets usually occurs when using favorable payment terms with cashback and marketing bonuses. Such terms can be found at OneSpot .