As we have already said, increasing conversion makes a business more profitable, and therefore more stable and stronger. We offer several ways to do this effectively.
Build a process for analytics and testing changes in campaigns. Study the reasons for low conversion (analyze the campaign, website, work with clients), then look for ways to eliminate them. To do this, collect analytics and formulate hypotheses.
Design the user path and marketing funnel. For example, in Miro, to understand what stages there are and record who and how (projects, teams, channels) influence them.
Conduct high-quality in-depth interviews (castdevs) with users. This way you can confirm your hypotheses and find new ones.
Use end-to-end analytics systems. You will see the entire customer journey from clicking on an ad to purchasing, and track indicators throughout the entire sales funnel.
Repackage the product using the JBTD method. See how you can re-present its values and benefits to the buyer on all communication platforms: on the website, in newsletters, social networks.
Check the website for usability. How comfortable is it for the user to perform the target action? Pay attention to the website loading speed. Test whether the website is convenient to use from the mobile version, whether the navigation is clear. Assess whether it is easy to find all the information about the product and the purchase process.
Conduct an audit of the sales department. Find out how the department why would you choose our database processes requests, what customers ask, how and with which channels the work is carried out.
Optimize your advertising campaigns. Try new approaches, creatives, calls to action that you get from in-depth interviews with your audience, experiment with campaign goals.
Personalize your website and ads so that the user sees exactly what they are interested in . For example, if you have an online store, use dynamic remarketing to offer products that the user has already personally viewed .
Master new advertising platforms that you haven’t used before. If you’re currently only using targeting and context, try checking out TikTok or YouTube.