The WhatsApp template categories have very special features, in the following we will explain each of them.
A. Marketing Model Category
WhatsApp Template Categories
This type of template is used to make promotions, marketing campaigns, disseminate information about products, offers or discounts.
There are thousands of possible use cases, as long as it is for car owner database marketing purposes , the difference with other template tests is that this one has the permission to do promotions and a higher cost than the others.
B. Utility Model Category
WhatsApp Template Categories
to open or close a conversation.
In short, this is the type of template that is used to greet or say goodbye, it only supports short sentences and words.
Another important point is that this type of template cannot contain any type of promotional phrase.
C. Service Model Category
This type of template is used when the conversation is not initiated by the company, that is, utility templates are used to respond to conversations to which the customer has written first.
If a customer initiates a conversation from 0 then that is where utility should be used, if we have a customer who we have spoken to before but more than 24 hours have passed without him having spoken to the company and that customer wrote first then utility pattern should be used.
In short, these are the models that are used when conversations are initiated by the customer.
Callbell and models on WhatsApp
Callbell is a cloud-based service that improves communication between companies and their customers, from Callbell there are different modules with numerous features to improve sales and support processes and interaction with customers on the part of companies.
Callbell acts as a mediator between companies and WhatsApp so that they can develop Broadcasting campaigns or communicate seamlessly using WhatsApp template categories with their customers.
Through this tool, companies will be able to communicate with their customers through WhatsApp and other social networks with a multi-agent and multi-device team in a fluid way and with many tools at your disposal. If you want to try Callbell and start using WhatsApp templates, click here .