It’s settled. I decided to try and pitch a handful

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It’s settled. I decided to try and pitch a handful of influencers on future, non-monetary value I could provide in the form of featuring them on my website.

Even still, this is an incredible long shot since I have absolutely afghanistan telemarketing data proof that this website will ever exist.

I’d have to be VERY convincing.

Time to start finding the right influencers to reach out to.

The first thing I did was go to an Instagram location in California that I knew would be rich with photographers an influencers: Yosemite National Park. Thankfully, you can now access Instagram on desktop, so this is much easier than fumbling around on my iPhone.

validate-business-idea-yosemite-instagram
Boom. There are seriously thousands of images post on Instagram, tagged at Yosemite every single day.

I decided to try skipping the top posts at first, because most of those photographers had an insane number of followers and I didn’t think they’d be very realistic to convince to share my giveaway. So, I moved down and started scrolling through recent uploads at Yosemite. As an aside, I’ve finally gotten around to publishing my own guide to the best hikes in Yosemite (on my new hiking blog, Hike with Ryan).

I was looking for photos that had a sizable number of likes in relation to how long ago it was posted—which would tell me that the person likely has a good number of followers.

The first one I came across that fit this bill was right here:

validate-business-idea-recent-photos-yosemite
Next, I clicked through to the profile for the person who posted that photo to see if they looked like a good candidate to reach out to. His name is Alex and he has nearly 9,000 followers. A lot, but not unattainable to reach out to. More importantly, he had great engagement with his photos.

Here’s his profile:

validate-business-idea-alex-gorham-ig-influencer-page
Green light. Let’s give this a try.

Next, I went over to the website he links to in his bio to see if I could track down his email address.

Unfortunately, it was nowhere to be found. However, there was an email address listed for his business partner, Jen.

So I decided to shoot Jen an email with an introductory pitch.