Although it is not one of the most popular topics in SEO positioning, web architecture is key to good performance in organic searches. In this post we will explain the importance of web architecture in SEO , learn different ways to organize your site and how to make it as user-friendly as possible.
What is web architecture?
Web architecture is how the pages of a website are structured and linked together , how they relate to each other. It refers to the entire hierarchical structure of the site, how it groups content and interlinking.
Having a coherent, clear and intuitive web architecture is key to making brazil telegram lead website easy for people to use and for search engine robots to crawl it; in other words, both can find what they are looking for.
Relationship between web architecture and SEO
Website architecture is important for SEO for several reasons, including:
Helps search engines find and index all the pages on your website.
It allows authority to be passed to all web pages through internal links.
Help visitors find the content they're looking for on your site.
All of this is key to improving your SEO . Internal links create the structure of your website, that is, they link from one page to another, giving Google and users more context and the ability to go to more pages on your site.
The importance of web architecture in SEO
Web architecture affects both your web positioning and user experience . Therefore, its optimization is very important. These are the benefits of working on this aspect of your website:
Improved indexing and crawling
If you have pages that are several clicks away from the home page, or even if they are not linked to from other pages (orphan pages), then Googlebot will have a hard time finding and indexing them.
Web architecture impacts Google's ability to index and crawl your website . It also helps Google understand what your site is about. And this is key to appearing in search results.
Good web architecture helps Google understand the meaning of your pages.
Improving user experience and usability
By having a good web architecture, it will be easier for visitors to find what they are looking for, which can somehow improve your web positioning, since Google takes into account the user experience for ranking.
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A well-planned structure allows people to seamlessly navigate your products or services, and your information. And by making this easy, they are more likely to convert into leads and customers.
Optimization of the internal structure of the site
A good architecture allows for an adequate distribution of the value of internal links.
You already know that Google uses internal links to discover and rank pages. And web architecture is achieved with good internal linking. So, if your website is disorganized, the search engine will not understand the relationship between pages.
Therefore, a good web architecture is based on a good internal link structure. This benefits you because it tells Google which pages are related.
In addition, internal links transfer authority to the pages, which also brings benefits in Google ranking .