This article is a reflection on the current situation of banking and the digital transformation that is upon us, taking into account what is already happening in the USA.
Millennials in the US are increasingly using digital banking channels to conduct their banking activities, and are visiting their bank branches less frequently than ever before. This is causing major moves by banking corporations to move large businesses to where the customers are. The company must be customer-centric, but changing the inertia of companies with more than 100,000 employees is no easy task.
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Consumer Behavior , Marketing Strategies
Warantum, a guarantee for your business
Warantum benefits process
A few years ago, the difficulties in attracting buyers on the Internet were bosnia and herzegovina telegram phone numbers centered on overcoming the insecurity of the available payment methods and the reluctance to provide credit card details to a stranger. Fortunately, technology and innovation have overcome this obstacle thanks, for example, to companies such as Paypal, which is a guarantee for its customers.
Buyer trust is probably the key factor for success in eCommerce today . Perhaps that is why online businesses are often forced to address the question of why so many shopping carts are abandoned.
Our goal at HAC Project is to help our clients improve their sales, increase their conversion rates and improve their positioning with SEM and SEO strategies. We are convinced that the trust and reputation of our clients plays a central role in achieving these goals.
However, trust is by nature a very subtle attribute, difficult to create and maintain. Achieving it requires that it be treated seriously, rigorously and over time. For these reasons, we have formalized an agreement as Warantum 's "Official Partner" , which will allow us to incorporate its leading solutions into HAC Project's clients.
Warantum Official Partner
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Consumer Behavior , Marketing Strategies
How to retain customers
Customer loyalty
Interesting question: how to retain customers? Customers are clamoring for personalized offers and individual attention .
They want to feel special, understood and believe they are receiving the best service that can be offered.
How do you know what each customer wants? It is important to differentiate between actions that are called loyalty but are not, and focus on those that, when well developed, do serve to build customer loyalty. Let's get to it!
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Consumer Behavior , Market Research
Neuromarketing and market research
neuromarketing
You don't need to be a neuromarketing or market research professional to know that we don't always say what we think, nor do we always do what we say . But the truth is that by applying these techniques you can obtain a fairly accurate result of how consumer behavior works.