As many of you know, we have specialized in helping improve the visibility of some of our clients (only those who ask us, of course). There are many ways to become more visible and we want to tell you about a little-known one today.
It is a discreet but at the same time intelligent way of standing out in search results on Google, Microsoft and Yahoo search engines and it is called rich content , for English speakers "rich snippets". Rich data is not something new by any means since it emerged a long time ago, back in 2009 if I am not mistaken, but that does not matter to us because its use is not very widespread and that is where its importance lies.
The easiest way to appear in the results is to pay, through an ad and keyword campaign, and enter the bidding war against our competition, but there is another, more subtle way to stand out. Rich content is a way to make our content more attractive. They are markers that make relevant information visible, which as we know is what Google looks for to be more effective in its results for users.
Rich content improves click-through rates.
Rich content improves click-through rates.
The illustrious Matt Cutts, director of Google's anti-spam department and therefore bosnia and herzegovina telegram data very well informed, assures us that rich snippets do not improve positioning . But they do facilitate visibility , so wherever you are you will be more visible because it is all about having an advantage over your close competition, right? Optimizing positioning should be a priority for any company, but if we cannot be the first or be among the Top 5, we are interested in being more visible and attracting attention.
In short, rich snippets are highly advisable to improve the CTR, that is, the click ratio achieved. This will always be more noticeable depending on the sector in which we operate because if none of our competitors attract attention, it will be easier for us. In short, we can say that the use of this tool is not decisive, but it is another detail that adds a little to differentiate some businesses from others.
There are various types of microformats or rich content. In the photo that illustrates the image, we have used a photo to stand out from other similar results, but there are many more. For example, for clothing stores you can put photos of seasonal garments or for restaurants we could put a dish or a suggestive image. There are other microformats that add user ratings to our page (something that works very well and is highly taken into account by users).
As we were saying, this is another possibility that helps you to be more visible, so if you are interested, you just have to pick up the phone and call us or send us an email, we will talk about it right away. Without commitment and clearly, you want it and we will help you.