Create an effective XML sitemap

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You'll never win the SEO game unless your site gets discovered by bots and indexed. How do you get discovered? You can move to L.A. and wait tables, or you can build relevant inbound links, create a crawlable, spider-friendly architecture, and work to get mentions and citations (through social media, for example). Tips and Tools: Test your index with Google's site: command. Check crawlability with tools like Crawl Test and Xenu's Link Sleuth. Register for webmaster tools with Google, Yahoo, and Microsoft.


Understand that indexing isn’t all-or-none. 2 - Rankin egypt mobile phone numbers database g Of course, ranking is the Holy Grail of SEO – we all want to be #1 on Google. I've been tough on rankings over the past year, but it's not because they aren't important. Clearly, you have to rank if you want to generate search exposure and traffic. My concern, and the message of this post, is that rankings are just one element of the big picture.


Tips and Tools: Sign out of Google and turn off personalization to check rankings. Monitor regularly with rank-tracking tools, such as SEOmoz's Rank Tracker. Get long-tail data from Webmaster Tools' Top search queries report. 3 - Relevance Of course, ranking is only effective if it drives relevant traffic, and I mean "relevant" in the very practical, business-minded sense of attracting visitors who are looking for your products and services. Too many clients want to rank for what they think are the most popular keywords, but that often creates two problems: (1) What they think is popular isn't always popular, and (2) What's popular may not be relevant or ultimately drive click-throughs.