The impact of Google’s largely well received Hummingbird Algorithm update was slight at first, with few online marketers registering any noticeable effect. However, as we settle into life post-Hummingbird, those in the know are noticing the nagging reach of this little bird stretching ever further.
The main thrust of Hummingbird was an emphasis change from search semantics to naturally occurring key terms. By removing the ability for marketers to identify precisely which key terms are bringing traffic to their website, businesses have been forced to adapt their strategies by producing more natural, context based content.
The vague search query data now provided came as a shock vk database to many marketers, who were used to being spoon fed the information they needed to drive more and more traffic to their website. Fortunately however, there are plenty of resources and tools available to help marketers find their way around these strict new limitations.
Dig into Bing and Yahoo
Google might be king, but Bing and Yahoo are still a handy source of helpful information. Although much of the data available is less in depth than Google once provided, it still harbours valuable insights which enable marketers to fine tune their online marketing strategy.
The information available reveals some of the more descriptive searches entered by your website visitors, as well as the inclination behind these terms. Perhaps the search was a specific question, or a longwinded conversational phrase? Your findings are vital to shaping content in the future.