Insulting competitors, even veiled: "This is a flagship (phone). Not like a fruit company's glitch (about Apple)!"
Using superlatives without reason: "Welcome to the best shoe store ever!"
Insulting people who don't use the product: "Those who haven't downloaded our app are simply behind the times!"
Creating the impression of approval of our product by the authorities: “For the sake of our sanatorium, Putin returned Crimea!”
Failure to comply with the Federal Law "On Advertising" may result in fines of up to half a million rubles. It is no secret that officials can be very strict with entrepreneurs.
Readability and literacy
However, in addition to a strong marketing base, logical validity and legal correctness, we also need simplicity of perception. To do this, we will have to erase from our title and first paragraph:
officialese;
dominance of participial phrases;
advertising stamps;
semantic overload;
typos;
abstruse;
overuse of exclamation marks and question marks.
Firstly, it is no secret that such errors complicate the assimilation of information by the consumer.
Secondly, they “cheapen” advertising and undermine trust.
Typography quality
Even very useful and informative text on a website will look vietnam whatsapp number amateurish and sloppy if the principles of typography, the art of text formatting, are not followed when it is published. These common typographic errors deprive the text of expressiveness and attractiveness:
surrogate symbols, such as using a minus sign (-) instead of a dash (—);
"orphaned" lines;
combination of incompatible fonts;
abuse of Caps Lock;
use of a font that is inappropriate for the nature of the service;
spaces in text;
spaces inside brackets;
incorrect accrual of numerals;
incorrect spelling of time, etc.;
abuse of secretions.
At first glance, this does not apply to marketing secrets. However, a sales or image text designed in a "collective farm" manner does not inspire confidence in the user.
You see how many subtleties cannot be overlooked. And we have only considered one small sub-item, the tiniest "matryoshka!"