The main secret of marketing is that little things decide everything

[samiul123]

Over the course of 8 years of work, we have repeatedly noticed the difference between successful and unsuccessful entrepreneurs. This secret of marketing was the attitude to details, the so-called "little things".



Unsuccessful entrepreneurs have gone from one extreme to another in this regard. They either ignored the power of nuance or focused too much on specific details, regardless of the cost in time and money.

And the "business sharks" perceived marketing as a set of a huge number of details that needed systematic control. They perceived tracking of many small nuances as an important routine that should be entrusted to an advertising contractor.

We firmly believe that people reading our blog want to be successful, so we will cover this topic here, using numerous examples.

Remember the "matryoshka principle"!
Entrepreneurs are always busy, they simply do not have the energy for many marketing areas. Because of this, there is a temptation to simplify everything. However, promoting a product or service on the Internet does not forgive primitivism. It is too multi-stage and complex. It requires taking into account thousands of nuances.

To control all these subtleties, you need to confidently navigate the hierarchy of marketing business processes.

Let's take, for example, an average marketing scheme with a sales funnel:

1. Advertising placement ;

2. Conversion on the site ;

3. Receiving orders;

4. Direct provision of services (or delivery of products);

5. Upselling, further customer development;

6. Processing feedback (reviews, ORM ).

Now let's see how the "matryoshka" principle manifests itself here - the nesting of operations within each other.



Let's look at point 1 - "Advertising placement".

It, in turn, is divided into:

1.1 Compilation of the primary advertising message (an ad in contextual or targeted advertising / an article on an external platform / a media banner , etc.);

1.2 Placement planning (setting up display time, geography vietnam girls whatsapp group and target audience in online advertising / media planning when working with traditional advertising channels);

1.3 Improving efficiency (testing ads);



1.4 Timely adjustments (taking into account: promises of competitors, price changes, etc.).

Now let’s look at subparagraph 1.1 – “Preparing the primary advertising message”:

It is broken down into even smaller sub-items:

1.1.1 Coming up with a title and an introductory sentence (lead) that matches it;

1.1.2 Writing the main text with emotional triggers and logical arguments;

1.1.3 Formulating a call to action;

1.1.4 Selection of illustration.