The more a keyword is searched for, the more likely it is that there will already be tons of websites and marketing agencies vying for the top spot.
Most keyword tools have a way to measure french email address list competition: on SEMrush there are two metrics:
Keyword Difficulty - This metric tells you how difficult it is to organically rank at the top of the results page, given the competition present. This value is based on how strong and reliable the websites already present on the first page are. To surpass those already there, you need to provide something better in the eyes of Google.
Competitive Density - This metric tells you how difficult it is to position an ad at the top of the results page, due to the competition already present. This value is based on how much the bids cost and how strong the current advertisers are.
In general, Keyword Difficulty helps you manage your SEO campaign and Competitive Density helps you prioritize your advertising campaign.
Cost of a Keyword
Speaking of advertising, every keyword has a price: a “cost per click” (CPC) that tells you how much an advertiser pays each time a user clicks on their ad after searching for the keyword.
For "loans" in Italy, the CPC was listed at €1.09 (at this time). This means that every time someone in Italy searches for "loans" on Google and clicks on an ad, the advertiser pays Google €1.09 in exchange for the website visitor.
When planning an advertising campaign, you need to evaluate the CPCs of your target keywords to manage your advertising budget and estimate the cost of a campaign.
Is it worth it for you to pay a euro to convince a person who has searched for "loans" on Google to visit your site? This is the question you should answer.