Have a great product launch strategy on Instagram

[Shakil1984]

In this article, we’ve gone over 9 powerful ways to adapt your website for different audiences. If you’d like to learn even more ideas, register for our upcoming workshop where we’ll show 50+ real-life examples from top ecommerce brands.

Website personalization will make your website more efficient at transforming traffic into sales. And as you can see, you don’t need to go from zero website personalization to a fully personalized website all at once. Instead, you can slowly add personalized experiences to your website bit by bit, starting with basic strategies and proceeding to more advanced tactics. BÉIS Travel has become one of the fastest-rising ecommerce DTC brands out there. In 2018 (the year it was founded by actress Shay Mitchell) it brought in $20 million in revenue by selling luggage and travel accessories.

Since then, BÉIS Travel has quadrupled in size and become a leader in the travel industry.

They’ve signed deals with Nordstrom and Revolve while remaining focused on the DTC side of their business. And they’ve stayed true to the principles that inspired Shay to found the company, namely the need for “functional, but affordable and chic-looking luggage.”

In this marketing breakdown, we’ll examine the strategies that enabled such rapid growth.

Let’s get started!

Shortcuts
Drive brand awareness with Facebook ads
Create different content for each channel
Listen to customer feedback
1. Have a great product launch strategy on Instagram
BÉIS Travel relies heavily on Instagram to reach their audience. In fact, the social media platform is responsible for 80% of their ecommerce traffic. And it makes sense, as their core customers are predominantly female millennials.