An online casino can offer great products and yet get very few registrations due to poor visibility. In these cases, the operator can improve SEO performance simply by using long-tail keywords. Long-tail keywords are a great way to improve visibility in your niche because they are more specific and as such lead to a higher conversion rate.
However, since long-tail keywords receive a small number of searches per month, they are often neglected. However, with long-tail operators, you can achieve better ad rankings on relevant searches without having to pay more. The lower competition for long-tail keywords makes bidding on them less expensive. Therefore, in this article, we will share some practical ways online casinos can use long-tail keywords for better SEO performance.
Types of long-tail keywords that improve
One of the main differences between long-tail keywords training directors email lists and other keywords is the length of the keyword. Also, not all long-tail keywords are created equal. If you are going to use long-tail keywords to get on the list of online casinos that will be found by customers who are further along in the conversion process, then it is important to know the differences. Some long-tail keywords are a variation of a popular search query, while others are a unique search query. The former are called supporting long-tail keywords, while the latter are topical long-tail keywords.
1. Support long tail keywords
Let's use this main keyword, for example "best UK slots casino", to better understand this concept. The keyword is a long-tail keyword, but there are a few other search queries that mean the same thing.
For example, “online casinos with slots in the UK”, “best online casino with slots in the UK” or “real money online slots machines in the UK” are all variations of the same main keyword. If you search for each of these keywords on Google, the same pages will appear at the top. The other variation of keywords is known as long-tail supporting keywords.
2. Long-tail thematic keywords
Topical long-tail keywords are also known as head keywords. Topical long-tail keywords are the most popular way to search for a page. It is best to focus on topical long-tail keywords with a dedicated page, especially if it is a different topic or part of a larger topic.
By ranking for a long-tail topic keyword, you automatically rank for all of the less popular support search queries, or you can use quality backlinks to other posts on your website to rank for the other support search queries.