Costs can vary widely depending
On your location and the service provider. For example, in Bangladesh, the europe cell phone number list cost per SMS can range from around BDT 0.17 to BDT 0.60, depending on the quantity purchased and whether you use a masking or non-masking sender ID. Masking sender IDs show your business name, while non-masking IDs show a regular phone number. Also, sending longer messages or including images (MMS) usually costs more. These are important details to remember when budgeting. Furthermore, factor in any software subscriptions for managing your campaigns. All these small costs add up.
Tracking Your Returns: What Does SMS Bring In?
Now for the fun part: seeing what your texts bring back! This is how you measure your returns. How many sales did your text message lead to? Did more people sign up for your newsletter? Did more people visit your store or website? You need ways to track this. Many SMS platforms offer tracking tools. You can use special links in your texts. These links tell you how many people clicked. You can also use unique discount codes. When someone uses that code, you know the sale came from your text. Keep a record of all these positive results. This helps you see the real power of your SMS efforts.
Beyond direct sales look at other signs of success
Did your customer service calls go down because of SMS reminders? Did your website traffic increase after a text campaign? These are also valuable returns. Your goal might be to build brand awareness. If so, track how many people engage with your texts. A high click-through rate (CTR) means your message is interesting. A good conversion rate shows people are taking action. All these metrics paint a full picture of your campaign's success. Therefore, track everything you can.