Why Text Messages Are So Powerful
Text messages are a direct way to communicate. They are almost always opened. In fact, most people read a text within just a few minutes. This is much faster than email. Sending a text feels more personal, too. You can build a closer relationship with your customers. Think about it. You get texts from your family and friends. When a business texts you, it feels like they are a friend. This builds trust.
For example, you could send a flash sale alert. Maybe you have a quick, 2-hour sale. Email might not be fast enough. A text message is perfect for this. It gives people a chance to act right away. This can bring in more sales. It is a great way to boost your business.
The Benefits of ActiveCampaign SMS Marketing
Using ActiveCampaign for your SMS is very helpful. It lets you mix text messages with your other marketing. You can use it with email and social media. This is a multi-channel strategy. It helps you reach customers wherever they are. You can make sure your messages are always the same. For more information please visit our website latest mailing database . This keeps your brand consistent. You can also send texts automatically. When someone does something, a text can be sent. For instance, if they buy something, they get a thank you text. Or if they leave an item in their cart. A reminder text can be sent. This saves you a lot of time.
How to Create Your SMS List
First, you need to get permission. You cannot just text anyone. They must agree to get your messages. This is called opting in. You can ask for their phone number on your website. Use a form for this. Make sure you tell them what they will get. It is also important to tell them how to stop receiving texts. This is a legal rule. It keeps everyone safe. People want to know they can stop texts later.
Setting Up Your First Campaign
Once you have a list, you can start. In ActiveCampaign, you will go to your automations. You will see a place to add a new action. This is where you can add the "Send SMS" action. You can then write your message. You can use personalization tags. This means you can add their name. It can also add their city or other details. This makes the text feel very special.
You can also set the time for your message. You can choose specific days of the week. You can also choose the time of day. This is good because you do not want to text people too early. You also do not want to text them too late at night. Be respectful of their time. This will help them stay on your list. They will not get annoyed and unsubscribe.
Creating Awesome SMS Content
Just like with email, your text message content matters. Since you only have a few characters, every word is important. Keep your messages short and simple. Use strong action words. Tell people exactly what you want them to do. For example, "Shop now," or "Click here." You can also use emojis. Emojis can add a fun, human touch. They can help your message stand out. You can also add links to your website.
When you add a link, be sure to use a link shortener. This makes the link shorter. It also helps you track clicks. You can see who clicks your links. This helps you understand what works. Knowing this helps you make better campaigns in the future. You can also send images. This is called MMS. It is a great way to make your messages more visual.
Best Practices for Your Campaigns
There are some important things to remember. Be consistent with how often you send texts. Do not text too often. One or two times a week is usually a good amount. This keeps people interested. It does not annoy them. Also, you must always provide a way for them to opt out. A simple line like "Reply STOP to unsubscribe" is perfect. Finally, you should segment your audience. This means you can divide your list into smaller groups.
You can make groups based on their past actions
Maybe one group buys a certain type of product. You can send them a text about that product. This makes the message more relevant to them. ActiveCampaign helps you do this easily. In conclusion, SMS marketing with ActiveCampaign can be a game-changer. It is a direct way to connect. You can automate your messages. You can also make them feel personal. This will help you grow your business. You will build a strong connection with your customers.