Black Friday 2022: How to Prepare for It

[mdshoyonkhan333]

Black Friday 2022 is approaching (Friday 25th November) and like every year, consumers and businesses are looking forward to this major commercial event. This year, we look back at key figures from an Esendex study, and how they can help you better prepare for this event.

Should I postpone my purchases until Black Friday approaches?
The short answer is yes, people are postponing their purchases. September and the following months are characterized by an increase in the number of purchases, between the start of the school year, the arrival of the cold and then Christmas. However, we have found that, unless it is absolutely urgent and necessary purchases, people in 80% of cases decide to limit their spending until four weeks before Black Friday.

These numbers clearly tell us that Black Friday 2022 is a highly anticipated event, as it has been in recent years. Perhaps this year even more than usual with the aim of saving a little more by taking advantage of the offers.

Do I want to receive SMS on Black Friday 2022?
One of the most interesting data from the survey is precisely this one. 55% of respondents say they are happy to receive information from their favorite brands about Black Friday up to two weeks before the event date. buy argentina number database And 48% of consumers would be willing to sign up to receive Black Friday-related SMS messages.

We can draw two conclusions from this:

Customers therefore expect to be contacted and kept informed of the launch of promotions.
The mobile channel, and in particular SMS, is certainly one of the preferred means to do this. This figure should not be surprising given that in France, 95% of users own a smartphone.
When should I communicate my offers?
At this point, this question arises spontaneously. The answer comes directly from 55% of respondents who say they want to receive offers up to two weeks before Black Friday . This tells us that between the beginning and mid-November, you should already have the first communications ready to send to your customers.

On the other hand, another 28% are happy to be informed about promotions up to four weeks in advance. Since we can’t know what your customers prefer, we recommend sending a first SMS campaign in early November and a second one a week before the discounts start, to remind you to go to the store or your e-commerce.

Which communication channel to choose?
The mobile channel is definitely the one to focus on, as we now spend many hours with our smartphones. To start promoting your offers, publish a post on the main social networks, such as Facebook, Instagram, Twitter. You can also send an email where you provide more details about the promotions. Finally, to be sure that your message has reached its destination, send an SMS campaign, as 82% of people would consider buying a product from a marketing message received by SMS.

Not registered yet? Create your account for free or log in directly: