Go To Market Strategy: The Essentials.

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A marketing plan and strategy are the basis of a company's success. This is even more true when it comes to launching a new product or service on the market .
Without proper planning, it is impossible to know if you are addressing the right audience, if you have arrived on a given market in time, if the market is ready to welcome our innovation or if it is saturated, if you are launching a profitable product or not.
Whether you work for a multinational, an SME, a start-up or an individual business, to avoid risky scenarios it is essential to build an effective go to market plan .

Go To Market Strategy: A Definition.
First of all it is necessary to clarify what is meant by Go To Market (GTM) Strategy .

A Go To Market Strategy is a step-by-step plan country email list created to launch a product on the market. It highlights all the steps that are necessary to be successful in a market. It can be applied to almost anything: from launching a new product or service, to relaunching a brand or company, or entering an existing product into a new market.

But why do you need a Go To Market strategy? What objectives does it meet?
A Go To Market strategy responds to two main purposes.
First, it clarifies why you are launching a product, who the product is for and what the communication strategy is that goes from awareness to engagement with the new product/service to purchase.
Secondly, it pushes you to think about all the problems that consumers will encounter when they are faced with the new product. This will ensure that they can have the best possible experience and will help build
a relationship of trust.