A big area of opportunity for Snapchat is real-life AR activations, such as in-store AR displays, where users can see how a product will look on them or see 3D versions of the product in the real world. Snap made strides in this area with its ARES initiative, but had to stop the project due to cost pressures. Instagram is expected to fill the gap by offering in-store AR integrations in 2024, which will help brands deliver product experiences to users through the app.
Meta is already developing a range of 3D product display tools as part of bahamas phone number data its expanding metaverse vision, and by integrating them directly into physical store displays, it could make the shopping experience more engaging and interesting.
This would also align with Meta’s development of its own AR glasses, developing partnerships that will provide capabilities to power real-world AR experiences.
X (formerly “Twitter”)
Elon Musk's plan
Elon Musk has a broader plan for X, which he actually announced when he made the name change. To be an “app for everything”! Is THAT really possible? If he can allocate enough time and resources, why not? In this sense, it is expected that Musk will continue to move very quickly and spread himself very thinly in 2024 to effectively realize his “app for everything” vision.
AR Shopping Activations
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mdabuhasan
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