Highlights of the HubSpot CMS

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HubSpot's main strengths include seamless integration of CRM, blog, and email marketing features, as well as integrated A/B testing for all pages. Integrated AI features allow for efficient content creation. In addition to text/image generation and intelligent SEO analysis, the new AI features also make it much easier to create CTAs and landing pages.

The intuitive form editor makes it easy to create even complex forms. The forms can then be integrated directly into the appropriate landing page in the landing page editor—including follow-ups. The resulting leads are segmented and sent directly to the CRM.

Using intelligent content, you can control content elements on your pages so that iceland phone number data recognized visitors are shown relevant content based on their interests. You can also deliver custom content for visitors from different regions or sources.


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Customer portals or other login-protected areas can be created in no time and require little coding effort.

The new drag & drop editor makes creating content, modules and templates easier and faster for editors and front-end developers.


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Modules add custom elements and additional functionality to pages. Together with the integrated HubDB databases and the AWS Serverless Functions included in Enterprise, powerful web apps can be natively integrated. But even users of the CMS Professional can use web apps like product configurators in HubSpot. Using the HubSpot API in conjunction with a framework like Symfony, we can implement things like automated data imports, product configurators, and customized functionality extensions.


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The integrated chatbot enables automated lead generation and live support on the website. Furthermore, the chat can be connected to an AI assistant, which intelligently draws on the "knowledge" from the website, knowledge base, or your own documents and can even take over support tasks.