Of course, it is important to understand for what actions the platform can punish the seller. In terms of fines, it is safest to work with the marketplace warehouse, since it essentially does all the work on sending the goods itself.
But when storing goods in your warehouse, you need to know the site's requirements exactly. For example, Ozon adds an additional parameter to the overall rating for such sellers, namely the saudi mobile number percentage of overdue deliveries. An overdue product is one that has not been sent to the buyer within seven days of placing the order. Once the seller reaches 4% overdue, he will receive a warning, then a fine and a ban.
Review the fines and blocking policy
Working with Wildberries, you don't have to worry about delivery, the marketplace handles it on its own. The seller has the option to send the order using courier services, but it is important to meet the deadlines. This is 96/120/144 hours from the moment of registration. If there is a delay, the platform has the right to impose a fine of 15% of the purchase amount. And the seller who constantly cancels the order for various reasons can be blocked altogether. The percentage of cancellations should not exceed 2.
On AliExpress, each seller has a rating that affects the position of goods in search results, the number of letters in mailings, and the ability to participate in marketplace promotions. There is also a system of fines that are imposed for copyright infringement, trading in prohibited goods, using someone else's trademark, etc.
For sellers, the downside of working with marketplaces is the fact that the platforms are competitors, which means they try to get around each other in various ways, including significantly lowering the prices of goods. If the seller does not comply with this requirement or even increases the price of their products, the platform can lower the product's rating in the search results.
5 steps to increase sales through marketplaces
Increasing sales through marketplaces is possible if certain actions are taken.
Review the fines and blocking policy
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