Even though there are millions of writers who write every day and have few qualms about posting on their blogs, there is one thing that goes unnoticed.
When we write and publish our first post we are tempted by a kind of worries and stage frights related to the idea of: "I've never written" , "nobody will understand me", "I won't be able to" or "Why are they going to read me?"
These same fears do not let us see beyond and are the same ones that any of us feel when we try to write our first publication or carry out any other activity in front of an audience that is going to listen to us, read us or watch us.
This article is structured in the following 3 points:
1. How to lose the fear of writing your first post.
2. Analyze the needs of your target audience.
3. Nobody knows your company better than you.
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How to lose the fear of writing your first post
Depending on the degree of connection we have with the audience, we will reach a greater or lesser number of readers, amplifying our appeal as writers as we perfect our quality of expression. Our quality of expression improves by inundating ourselves with reading.
To describe correctly, we should first think about the different possibilities for expressing an idea or opinion , telling a story or writing about a news item or event.
Perhaps the most important and at the same time basic thing is to ask yourself beforehand if you like to write frequently about a topic that is interesting, taking into account the possibility that at certain times you may have the feeling that you are running out of ideas or that the topic is no longer worth anything. Often it is about expressing the same thing but from different points of view. After all, we all know that a story changes depending on whether it is told by one person or another.
Most readers are unconsciously potential writers whose nature is like an hourglass: the more they read, the more predisposed they are to write. The most experienced readers of any publication are born devourers of any publication, not only because they care about the information but also because they pay attention to the expression, to how the person they are reading writes or composes, regardless of the date or, at times, the authorship.
When we read, we not only get informed, but we also enter a world of new ideas that, landline number format philippines after being read, suggest others that are connected to the first ones but that are already ours because they are the result of our reflection and thought. At the moment when what we read suggests other ideas that are already our own, that is where the path of writing begins and all we need is a pencil and paper or a keyboard, an index or related structure and to try to make the first draft of what will be our first post.
It is no coincidence that ease of speech is cultivated through reading. This is not always the case, but I do not know anyone who is fond of reading and expresses themselves incorrectly, either orally or in writing. Thus, a prior reading on the topic we are going to discuss and a way of narrating that is faithful to our way of thinking will help us connect and identify with the audience in a unique and original way. Therefore, it will be easier for us to be remembered.
In summary, and with the aim of entering into the wonderful world of making our first publication, it is advisable that we consider reading as a fundamental piece to know how to direct our written expression to the appropriate audience.
Analyze the needs of your target audience
If we want to survive and grow as a company, we must always be aware of the needs of our target audience in a changing environment. Digital transformation and the dynamics of social media force us to respond quickly to these changes.
The current pandemic has only deepened these changes and convinced both consumers and businesses of the benefits of having a digital market integrated into our daily lives. The companies that have performed best are those that have best understood the needs of customers.
On the other hand, the development of the digital market has meant that in the field of hiring and employment, the possibility of having resources that employers were unaware of or discarded before the pandemic: teleworking. Currently, employers have the option of hiring to work in the company or teleworking, that is, working connected to the network and to the company's programming through platforms without having to be physically in the office, thus expanding the possibilities of the labor market for both employers and employees.
In the current context, the employer must be aware of the new needs of the teleworker, the consumer and the client in order to respond to their current changes and demands.
Nobody knows your company better than you
The product, features and catalogue are known in detail by the owner and top manager of the company.
The company must publish content that meets the needs of the customer. The product is a response to this need and the content is another quality of the product and the company's image. We must analyze the needs of the customer in order to offer them content that interests them.