If you are an avid reader of marketing articles, you have probably come across terms such as Baby Boomers, Millennials, and more recently, the famous Generation Z, also known as Centenials. In this post, we will present you with a portrait of the types of generations that make up today's market, so that you can get a thorough understanding of who they are and how to target them effectively. We will analyze generations X, Y, and Z, highlighting the peculiarities of each group and providing tips on how to approach them from a marketing perspective.
Table of Contents
What is Generational Marketing?
Types of generations
Baby Boomers
Generation X
Millennials or Generation Y
Centenials or Generation Z
Generation Alpha
What is Generational Marketing?
Generational marketing focuses on segmenting age groups, based on the period in which they were born. Understanding different generational groups is crucial when developing marketing strategies , as korea phone number each group has unique characteristics, values, and preferences, and generational marketing focuses on understanding and addressing these differences collectively to develop effective strategies.
Types of generations
Baby Boomers
We start with the generation that is born between 1945 and 1964 and now between 51 and 70 years old . Concerned about health and healthy living, this group is characterized by having experienced first-hand the transition to democracy, the growth of the welfare society, the incorporation of women into the workforce and, in recent years, the digital revolution. Against all odds, this generation will be responsible for changing the concept of “Third Age” as we have understood it until now . They are really active, concerned about beauty and well-being, they take care of their diet and demand quality treatment. Among all types of generations, the baby boomer generation is currently the most classic when it comes to buying. They are consumers par excellence of traditional media. We are faced with a group that has entered the Internet thanks to the ease of use of smartphones.