Generating interactions on your social networks is not easy: take note of these 20 ideas for engagement posts and start boosting your ecommerce.
Graphic that says "ideas to generate engagement" on the left and on the right there are mockups of social feeds with heart icons simulating "like."
On this page
What are social media engagement posts?
Why is social media engagement so important for an online store?
How to choose the right social network for your business
20 Engagement Post Ideas You Can Use on Your Social Media
Social media marketing requires a creative touch
Frequently asked questions about social media engagement posts
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Social media should be a place where you can canada phone number sample promote your brand and connect with your customers without spending a penny. But increasingly, it's becoming a paid space, which sometimes makes it difficult to justify those costs.
It’s not just social media ads that are important; your organic content also plays a key role. You want your brand to be always present in your customers’ minds and to build a close relationship with them. To achieve this, it’s essential to create engaging posts that really work, getting likes, comments and shares.
Out of ideas? Here are some suggestions for posts you can use to improve engagement on social media. Adapt them to your online store.
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What are social media engagement posts?
Social media engagement posts are content you share to promote your brand, build relationships with your customers, and create more authentic connections that will ultimately lead to sales. While conversion is the secondary goal, the main goal is to encourage engagement: getting likes, comments, followers, subscribers, and shares of your content.
For this type of post, you can use both organic and paid strategies. Paid posts allow you to reach a specific and segmented audience, while organic posts are aimed at those who already have some kind of connection with your page or brand.
Why is social media engagement so important for an online store?
There's a reason why over 90% of large businesses in Spain use social media in some form. If leveraged well, social media can generate huge benefits for your business. The key is to combine engaging, relationship-building content with sales-focused posts to drive conversions.
Higher engagement with your posts also tells the algorithm that your content is liked, thus increasing its visibility to other users. The algorithm not only looks at how many followers you have, but also how they interact with your posts.
In addition to increasing your business’ visibility, engaging posts allow you to have real conversations with your customers. These interactions give you valuable feedback about your brand, products, industry, and even your competitors. And, as an added bonus, they’re a great testing ground for new ideas and strategies.
How to choose the right social network for your business
Nowadays, there are many popular social media platforms that you can consider. Among the most well-known ones are Facebook, Instagram, TikTok, and Twitter, but there are also less common networks that are specialized in certain sectors that you could take advantage of.
Choosing the right platform for your brand will depend on three key factors: what you're selling, who your target audience is, and what your business goals are.
Here are some resources that can help you take the first step: