Ensure easy access to customer data

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Did you know that 86 percent of B2B and 71 percent of B2C customers expect companies to know who they are and what they want when they contact customer service? They don't want to waste time repeating basic information about their purchase, concern or complaint every time.

It's up to you to seamlessly transfer this customer data between different departments and make the buying experience as smooth as possible. And this is where a solution like Act! CRM comes into play.

With Act!, you can create a centralized dashboard of customer data that serves as your single source of truth, giving your marketing, sales, and support teams a unified view of your customers. This, in turn, ensures seamless interactions—whether the person is speaking to a sales rep or chatting with a customer service member .





Be present after the first purchase
How do you treat new customers after their first purchase? Customer-centric companies want to offer each person a personalized onboarding experience and immediate support. This is how they want to show their appreciation for their customers - people who buy from them are not just another item on their to-do list that they can tick off.

Your company could even use a Digital Adoption Platform (DAP) that integrates with your CRM system to automatically execute a highly personalized onboarding flow – ideal for making a good first impression with new customers and securing their loyalty.

Rewarding customers for purchases is another good strategy to keep them loyal to your business. For example, you could send them free products, offer an upgrade, or create a loyalty program. All of these methods help italy mobile number to encourage customer loyalty and increase repeat purchases.

Get customer feedback
What's the best way to improve the customer experience? While there's no one-size-fits-all strategy, gathering feedback is an excellent way to identify gaps in your existing sales processes and onboarding flows and improve your customer focus.

From live Q&A sessions and social media polls to email surveys, there are a variety of ways to ask customers for feedback. To gain even more insight into customer expectations, you can even hold one-on-one conversations with customers or host community events.

Make your customer support accessible
If you're working to build a customer-centric business, you've probably already assembled a top-notch customer support team. But is it a hassle for your customers to get in touch with your support team? If so, consider how you can improve your customer support accessibility.

To do this, first implement a cross-channel support strategy that includes chatbots, messaging apps, live chat, email, and phone. Then design a contact page with all of these details that is easily accessible from anywhere on your website.

You should also include your contact details on your social media profiles. And you may want to introduce a ticketing system to organize customer inquiries clearly and answer them promptly.