In the following article, discover how to leverage clickbait in your marketing strategies to increase organic traffic to your website naturally and effectively.
We've all succumbed to clickbait during an internet search. Perhaps employment database we've found disappointing material when we search online; but the reality is that there's valuable, fun, useful, and clever content to be discovered through this resource.
"Once you read this, you'll never eat unwashed food again" or "You won't believe what happens to your body when you drink lemon juice."
This writing technique, known as clickbait, focuses on attracting attention to users through eye-catching and intriguing headlines. It's a method widely used in the media for a long time, and today, it has naturally spread to the realm of digital content.
Clickbait generally has a negative connotation because, in the early days of the internet, it was widely misused as a deceptive technique: it often garnered large numbers of clicks without offering relevant information in return or by literally delivering lies.
This excessive use has caused large technology companies like Google and Facebook to frown upon this type of action.
Clickbait can certainly be misused, just like any other SEO practice ; but in this article, we'll share best practices that will allow you to use this resource and make the most of it in your marketing strategies without generating negative reactions.