Email Marketing and Automation are different jobs. See how to nurture your customers and sell more!
Email automation is already considered the evolution of email marketing . After all, technology has evolved and marketing strategies need to keep up with the movement.
Automating an email strategy involves using tools to reduce manual work . This way, you can maintain a relationship with leads and customers by offering content. As a result, it becomes easier to educate leads so that they reach the purchasing stage.
In theory, the concept of email automation is quite simple to understand. However, in practice, it doesn't just depend on a good tool to deliver results. Putting the right strategies into practice makes all the difference!
So, how do you implement a good email automation rule? Here are some tips!
1. Know when to use email automation
First of all, it is important to understand when automation should be used. As we explained above, the activity is intended to maintain communication with leads and customers.
In other words, automating an email schedule argentina mobile number requires consistency and relevant content . Therefore, if you just want to send a message to your base, you are sending a marketing email or a newsletter. And not implementing automation.
2. Target the right message to the right person
To be successful, automation needs to have goals and consistency . In other words, there’s no point in sending random emails to your base every week. After all, the simple act of sending a message doesn’t nurture or create relationships .
Here, it is essential to segment your base according to the stage of the purchasing journey in which the subgroups are. This will allow you to direct the right message to the most appropriate person.
Furthermore, segmentation is what allows you to nurture leads and make them move forward until the sale is closed. In other words, segmentation is the watchword here!
3. Reduce manual work
The big difference between a conventional email campaign and automation is precisely the reduced use of manual actions.
For example, your leads can receive a discount coupon every Friday. And you don't need to create and send this email the day before, it can already be scheduled .
Keep in mind that maintaining a relationship takes work. And there will come a time when your team will no longer have the time to do everything “by hand”. That’s why relying on technology to support you is essential.
4. Analyze and review strategies frequently
To generate results, email automation needs to send the right communication, to the right person, at the right time.
This type of success is only possible with extensive knowledge of the base, which requires monitoring and analysis. And this is where human work becomes indispensable.
Evaluating results frequently and running A/B tests is what will ensure that your strategy truly meets its objectives.