To analyze and compare both tools, we'll break down the most important features that a complete CMS should have.
Data Access
Data access is essential for every organization, primarily due to bc data vietnam the frequent exports of information that often occur between different systems (CMS, CRM, SEO tools, etc.).
With HubSpot, you can export almost all data from your marketing software, CRM (customer relationship management platform), and CMS. The information you can export includes:
Social media messages.
Landing page data.
Keyword information.
Page performance data.
Blog posts.
Website data (HTML, administrator files, sitemap).
Contact lists, companies, leads.
On the other hand, WordPress is an open-source tool that allows for free distribution and extensive customization. Users have unrestricted access to their data, including:
Publications.
Pages.
Comments.
Custom fields.
Navigation menus.
Analytics Management
Analytics management and reporting capabilities are crucial for monetizing your site and making it profitable. Analyzing this data helps you understand which content is driving traffic and attracting visitors.