A reliable PPC agency is one that can show you that it knows its sector inside and out. Ask for reports from previous campaigns, analysis of results and everything else you consider essential to decide whether or not you want to put your next SEM campaign in their hands.
Typically, a company has worked with companies of varying capacities for a long time. Therefore, if you manage a small or large company, be sure to ask about the most successful campaigns they have undertaken.
The price of services
An online advertising agency will design your SEM strategy, but, logically, they will charge you for it. In other words, you have to calculate how much you are going to invest in the platform where you advertise and how much you will pay the corresponding agency. How can you know that you are paying a fair price? Thanks to the following aspects.
The tools available
What tools does the agency have at its disposal? It is not just a matter of choosing an ad format, including a photo and nothing more. Before this process, it is essential to carry out an architectural industry mailing list analysis of your potential clientele. In addition, the use of data analysis and artificial intelligence programs is essential for your ads to be effective.
The qualification of professionals
You should also request detailed information on the qualifications of the professionals who are part of the company's team. In addition to digital advertising experts, there should be marketing specialists and, above all, data analysts who can predict future trends.
Launching a SEM campaign should not be a waste of money. Certifying the possible results and the percentage of increase in traffic or conversions are options that the agency you hire should offer you.
What digital marketing agency options are available to you?
You must not forget that, in reality, you are going to hire the services of a digital marketing agency . The design of a SEM proposal must be specific to each platform chosen. It is not just about being offered a Google Ads campaign that, let's not kid ourselves, you could launch yourself.
The approach must be completely different. Limiting yourself to the famous search engine is not advisable. Check that, at the very least, they also offer campaigns on social networks such as Facebook or Instagram.
Don't forget that each platform requires a specific type of ad and a specific language. Only in this way will you ensure that each text, image, video or offer reaches exactly those who may end up trusting your products or services. Adaptability to different media and segments of your clientele must be a requirement of the agency you trust.
The importance of having a ROAS calculator
Any agency that meets the three requirements above will have no problem offering you a ROAS ( return on advertising spend) calculator on their website. This way, you can find out how much you will earn for each amount invested.
The same goes for calculating the CRO (conversion rate optimization). Relying on an agency that allows you to know both of these data before investing is synonymous with being able to trust in their professionalism. Typically, an Excel spreadsheet is included in which you can enter the amount you plan to invest. The price of the agency's services is deducted from this and the corresponding profit is indicated.
Why should you invest in an online marketing agency ?
Because the growth of e-commerce experienced in 2020, 36%, continues to be maintained. Each new campaign helps to increase traffic to your business' website. The conversion rate is also higher, so implementing proposals of this type is always advisable.
But is it enough to rely on an agency that only has knowledge of the Internet? No. In fact, it is counterproductive. The best thing to do is to have a multidisciplinary team that combines technical knowledge with that obtained from your potential clientele.
The sum of all the above must be part of the characteristics of the agency you hire. Otherwise, you may insert advertisements that are visually very attractive, but with little real effectiveness in terms of increasing your company's income.
We wanted you to know how to choose the best paid media agency possible. Put our recommendations into practice and you will surely make your next ads the perfect attraction for your clients.