Categories are a basic but essential element of a blog. If you make mistakes at the beginning, they are difficult to correct.
Carlos Bravo16
Humans are generally chaotic. We need structure to function. On a blog, things don't change. Apart from a clean design, categories are another element to simplify access and increase the probability of a user staying on your blog.
Categories in a blogPhoto rights by Fotolia
The importance of categories in a blog
Although they may seem like an insignificant element of a blog, categories play an important role. They are what help you plan and structure content so that it is attractive and easily digestible for users who job function email list come to your website. Before you start writing, you should have a clear idea of how you are going to organize the topics. Categories take care of some essential aspects of a blog:
Overview of what your blog is about : Categories are a way for readers to get an initial orientation about what you write about on your blog. They don't work exactly like a book index, but they help give you a quick idea of whether you want to stay longer or if the topics you cover don't interest you as much.
Web navigation : in terms of usability, with one click the user can immediately access all the articles on the same topic. If it is not easy to access the different posts, the time spent on the site is reduced, which also impacts other factors such as SEO.
Help for SEO : In the end, it is also an internal link that helps to position a keyword like any other reference. If you are interested in appearing in the long term with a specific term, it may make sense for it to also appear in your blog's navigation.
Choose categories with the right structure to avoid problems
When I first started blogging, one of the things I found most difficult was creating and structuring the right categories. Take your time because all the changes you have to make later can complicate your life.