Video marketing can be interpreted differently
If your definition of video marketing matches the above description, then you are fine. But if you think that video marketing is both video production and marketing, then the above definition does not apply to you.
You are then part of the group of people whose definition is more like:
Producing and marketing video content to bring your product or service to a wider audience.
In all fairness, both descriptions are correct. However, not all video marketing professionals offer video production and marketing.
Someone who does video marketing is not necessarily marketing videos. Marketing the video is actually another specific area of knowledge that also falls under the term video marketing.
Marketing video requires a combination of hong kong email list knowledge and experience in video content marketing, native video strategy, video hosting, video SEO and video distribution.
If you want to combine marketing activities and video production activities, you should look for a ' full stack video marketer'.
The full stack
The term 'full stack' actually comes from the programming world. Full stack programmers can do both backend and frontend programming work. They are very special, because they are both creative and technical.
A full stack video marketer can be described in the same way. They can produce videos and are creative in coming up with video concepts. Furthermore, they understand the technical part of video hosting and video SEO. In addition, they often have a marketing-related background. To use video marketing well, you have to be strategic and creative. You also have to think about the marketing and distribution of your video in advance.