Personalized Email Marketing Campaigns

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Email marketing remains a powerful tool. Send personalized promotional emails with specific offers for each customer segment (for example, new customers, loyal customers, or cart abandoners). Start building your contact list before Black Friday and create a flow of communications, ending with the main offers.

4. Retargeting and Remarketing

Retargeting can help you reach jordan cell phone number list users who have visited your site without purchasing. Remarketing campaigns with dedicated offers can encourage these visitors to return and complete the purchase. Using platforms like Google Ads and Facebook Ads for retargeting allows you to show products that users have already viewed, increasing the likelihood of conversion.

5. Create a social media contest

Creating a contest on social media is a great strategy to increase engagement and attract new followers. This campaign invites users to perform actions such as following the profile, commenting or sharing posts and ideas, creating interaction and offering the chance to win a prize in exchange. Furthermore, to make the contest attractive, it is important to make it creative and interactive: for example, you can ask users to send their favorite photo with a product of the brand or to tell a personal experience related to a service received, thus encouraging loyalty.

How to Optimize Performance Marketing Campaigns and Track Key KPIs
Optimizing performance marketing campaigns

For Black Friday, it is essential to focus efforts on performance marketing campaigns on high-performance channels such as Google Ads, Facebook Ads, and e-commerce advertising platforms (e.g., Amazon Ads). Segment your audience based on interests and behaviors to maximize ad relevance. Invest in high-quality creative that clearly conveys the value of the offers.

Key tips for optimizing your campaigns:

A/B Testing : Test ad variations to see which version generates the most conversions.
Adaptable Budget : Set a flexible budget, as advertising costs may increase during Black Friday due to competition.
Plan Ahead : Schedule campaigns well in advance and create a calendar to space promotions throughout Cyber ​​Week.
Monitoring critical KPIs

During Black Friday, monitoring the right KPIs is essential to evaluate the performance of your campaigns and optimize them in real time. Here are some of the most important and relevant KPIs:

Conversion Rate : Measures the percentage of visitors who complete a purchase compared to the total number of visitors. An increase in conversion rate during Black Friday can indicate the effectiveness of your promotions.
ROAS (Return on Ad Spend) : This indicator allows you to understand how much return you are getting for each euro invested in advertising campaigns. During Black Friday, it is useful to monitor the ROAS to optimize the advertising budget in real time.
CPA (Cost Per Acquisition) : Measures the cost of acquiring each customer. Reducing CPA during Black Friday is a key goal to increase profitability.
AOV (Average Order Value) : Another essential KPI is the average order value. You could implement offers to encourage higher value purchases, such as discounts for orders above a certain threshold.