Details such as the subject that will be covered, the design of the pages, the type of language and the form of dissemination directly influence the success of the approach. If neglected, they could mean failure. Therefore, it is common for you to ask yourself: is it really worth investing time and money in this strategy? Isn't it better to continue focusing only on blog posts? The fact is that the ebook is often the icing on the cake of your content strategy, even enhancing the relevance of your blog.
Next, we will list reasons for you to be convinced of the switzerland whatsapp data importance of using ebooks in your strategy. the public if you already know the principles of content marketing, you are already familiar with the concept of the marketing funnel, right? It is a way of mapping the consumer's journey, from their first contact with the company to their conversion and, in some cases, loyalty.
Well, in this type of strategy, the first step is to combine blog posts with seo techniques to attract the public's attention, opening the top of the funnel. However, to get leads down the pipeline, you need to offer educational content. Blog posts are, to some extent, very effective in providing this education. However, when the client already has a certain level of knowledge about their problem and begins to consider possible solutions, they start looking for more in-depth materials.