4. Yu-Kai Chou: Motivate people with game mechanics
Another digital application with great social potential is gamification . However, Yu-Kai Chou still has to explain what that exactly entails. And that is striking, because in many (mainly American companies) the application of game principles and mechanics to non-game situations is quickly gaining ground. According to Chou, that is because game mechanics activate certain areas in our brains. It is not without reason that games are immensely popular among all layers of the population.
If you apply these mechanics to non-game situations, they have the same effect. They stimulate our motivational drives. According to Chou, every person has eight specific drives to do or not do something. Chou has recorded these drives in a model: the Octalysis model . The model shows the eight drives with the game mechanics that activate these drives linked to them.
Applying the model
If you apply the model well, you can motivate people for anything. For example, gamifying education results in children being more motivated to learn and therefore remembering more (think of the Dutch Squla or the SteveJobs schools of Maurice de Hond). But it can also be used to make employees work more effectively or to make addicts change their behavior. Moreover, gamification ensures that everyone has much more fun in what they do. That can rightly be called a home furniture equipment stores email list meaningful contribution to society.
Digital superheroes do indeed take their responsibility and have a positive impact on society. Perhaps an open door, but perhaps good to emphasize here again. Simply as a counter-argument to the still prevailing image that the digital age is knocking on the doors of ethics, social togetherness, employment and privacy. In any case, I am already looking forward to the day that my daughter puts a nice R2-D2 or C-3PO on her birthday list instead of a rabbit, who can help her with learning, development and with all her teenage questions.
Advertising man David Ogilvy noted it back in the 1960s:
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post: for support, rather than for illumination.