Take a closer look at the terms

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And the day with the most interaction is Tuesday, but brands respond more on Mondays and Fridays. This table from the study shows how Bitso practically does not respond to its users, and then Konfio, another well-known Fintech in Mexico. Good for Clip who seems to understand the market better: How to improve customer service in Fintech? Let's be clear first: generating an excellent digital experience for your customer is not optional. In this area of ​​digital transformation, financial service providers are leading the way, but digital transformation must cover the entire customer journey, and it is in customer service where failures are detected.


In a cloud of terms we generated from a social poland whatsapp number data listening session on Fintech conducted at Prospect Factory's social listening division, we found a cluster of bad comments. in the largest font size to quickly spot where people are not happy: What can Fintechs do to solve this issue? Correct geographic segmentation so that clients from a country or city can find a contact channel with local staff on the Fintech's social networks that can assist them. There are Fintechs that have regional social network profiles where they speak equally to clients from Mexico and Colombia or whose profiles for Mexican clients are in English (as in the case of Tribal ) and this makes it difficult for local clients to find a channel that is suitable for their local needs.