Gain Insight Into Marketing Campaigns and Channels

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Segmenting your database by lead source will also help you identify how different marketing campaigns and strategies are contributing to your pipeline. If you execute a social media or PPC campaign and want Telemarketing Data to track how your strategy has influenced lead traffic and quality from that particular channel, all you need to do is look at campaign metrics for that defined source.

Along with tracking specific campaigns by channel, segmenting your database by lead source will allow you to compare the performance of all your existing marketing channels and pivot your strategy accordingly. If your PPC campaign isn't contributing as many qualified leads as organic search, for example, then you may want to: a) consider refocusing your time and budget on improving organic traffic and keyword ranking and b) rethink your PPC strategy.

4. Establish a Framework for More Granular Reporting
Segmenting your database by persona and lead source will provide the structural framework necessary to execute more sophisticated and granular reporting down the line. If you'd like to build more complex reporting mechanisms that use existing lists as building blocks, then it's vital that your baseline segmentation structure and criteria are accurately configured and maintained. If not, then any reporting that leverages this segmentation will be inherently flawed.

For example, if you're interested in leveraging HubSpot integrations to prove marketing attribution by channel, campaign and touchpoint, you'll need to start from a solid segmentation framework.

Want to learn how to choose the right marketing attribution model for your business? Check out our B2B marketing attribution guide below.