The “ideas” post is a highly popular blog

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The “ideas” post is a highly popular blog post format—for good reason. It’s a straightforward type of post to create, it can work for every niche out there, and it’s also an easy and fun style of post to read. The key difference between an “ideas” post and a “how to” post is that the reader can pick and choose from an “ideas” post—they don’t need to do all the items on the list and they also don’t need to do them in order.

In this example, Jeremy Flint runs through a series of ideas for city photography, including skyscrapers, nighttime shots, reflections, aerial shots, and more. The post is structured in a straightforward way, with a what is thailand phone number subheading for each idea.

Tip: As this is a photography blog, it makes a lot of sense that Jeremy has included a photo straight after each subheading, to illustrate each idea. But you could also use this for any other type of blog. Including images throughout your post can help break it up and make it more visually interesting. You definitely don’t need to be an expert in web design to do this: just follow my handy guide to adding images on your WordPress blog.

Example 7. Review Post: Beautiful and Versatile! Fujifilm GF 20-35MM F4 Lens Review (The Phoblographer)
Screenshot of a blog post example from The Phoblographer (Beautiful and Versatile! Fujifilm GF 20-35MM F4 Lens Review)
Review posts are a fantastic way to monetize your blog through affiliate marketing. Your regular readers are likely to at least check them out—but their real power comes from search engine traffic. Lots of consumers will search for a product name plus “review” before deciding whether or not to make a purchase, and detailed review posts let you capture this traffic.

In this example, Brittany Smith gives a detailed review of the Fujifilm GF 20-35mm f4 WR lens. She starts off with “The Big Picture”, giving an overview of the lens, then digs into pros, cons, and offers detailed photos of the lens itself as well as a wide range of photos taken using the lens.

Tip: Like Brittany, you should be honest in your reviews about any downsides to the product (or service) you’re reviewing. For instance, Brittany points out that the lens was quite slow to focus, especially when close to the subject or in backlit situations. Being honest about the drawbacks to a product (a) protects your readers from buying something that might not be suitable for their situation and (b) helps establish your credibility as a reviewer.