Guide to promoting Ymyl and EAT sites

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Your Money Or Your Life (Wallet and life): what does this definition mean for sites related to medical and dental topics. Google introduced the concept of “Your Money Or Your Life” in 2015 in its website quality assessment guide. The search engine imposes specifically increased quality requirements on sites related to YMYL topics.

Google does not disclose the algorithms of its search robots and what the results are based on. So how should SEO specialists and marketers react to its updates? Search Quality Evaluation australia number data Guidelines (SQEG) come to our aid - instructions for assessors (search specialists who evaluate how well an algorithm does its job and help the search robot's artificial intelligence self-learn). This guide is an important tool for understanding what Google wants to see on a high-quality web page.

In its guidelines for assessors, Google writes that all sites that could potentially affect the future well-being, health, financial stability or safety of users fall under the definition of YMYL (Your Money or Your Life). This includes not only entire sites, but also individual pages on a specific topic:

news about current events;
financial issues
product and payment pages
medical sites
health sites etc.
Google cares about providing the most accurate, correct, and relevant information to a user's query. For certain types of medical search queries, there is a real possibility of negatively impacting the health of users - in other words, if these pages are of poor quality, they can negatively impact their lives.

As a rule, Google carefully monitors that the content for YMYL pages is written by experts. That is why the evaluation of such content is carried out with special care.

All YMYL pages of the site that are in the TOP of Google for frequent queries are periodically subject to careful manual analysis by assessors. Algorithmic updates also occur regularly and insufficiently high-quality pages of the site (and then the entire site) are lowered in search results.