– Generate traffic: you need articles optimized for search engines , advertisements on social media, newsletters, emailing, quiz widgets…
– Generate leads and acquire customers: related content is ideal, white papers , guides and toolkits, video tutorials, product demos, webinars, analysis reports, ebooks
6. Promote your content
There are countless methods to promote your content. The most popular and effective remains social networks . Here are 2 types of social media to exploit:
– Free social media: you increase the number of regular visitors usa mobile database to your landing pages. These include Twitter, Facebook, YouTube, LinkedIn, etc.
– Paid social media: this involves advertising on social networks such as Adwords campaigns , for example.
There are of course other levers to promote your content apart from social media : email marketing, influencer relations, SEO optimization, etc.
To effectively analyze your performance, you must first define the tools that measure your performance indicators. They must provide information about your social media, your website, your lead tracking and your sales.
By summarizing all this data, you can measure the impact of the topics you propose and act accordingly. You can then delete or produce more suitable content, or support your strategy with other tactics such as CRM or marketing automation.
Finally, just like inbound marketing, content marketing strategy aims to create attractive and engaging content. But can a content strategy work outside of inbound marketing? What do you think.