Likes more important than money
Ipsos Mori went one step further. They conducted research into the online lives of these teenagers to discover the impact of social media on real life (pdf). 16 percent of young people indicate that negative reactions or few likes on social media also have an impact on real life. And this effect is again greatest among girls. Girls say they are much more likely to be addicted and spend more time on it. They are constantly working on the perfect picture. That new profile picture will really go offline if it does not have more than ten likes.
11 percent of young people even indicated that they felt depressed as a result of annoying messages or receiving few likes. And it even goes a step further. 9 percent of young people indicate that they find likes even more important than money. This clearly shows the importance of the digital world of young people, and the impact of social media on it.
Young people, on the other hand, are the quickest to pick up new social media and digital trends. They can make choices in their digital world at lightning speed. This is also evident from research by Ruigrok in the article: 'Swiping, apping & snapping: this is how digital teenagers use social media' . It turns out that each social media heavy construction contractors email list channel has its own purpose and function.
Instagram is for collecting likes from friends and strangers, Facebook is for family, YouTube is for entertainment and conversation, and Snapchat is where the real me is shown to friends. Young people know how to give new developments a place within their online activities.
Social media use by young people
Social media use by young people
Example? Video chat app Houseparty is a real hype and has now also become part of their media landscape. Where it started as a nice video chat with everyone, they now use Houseparty to discuss homework with each other.
The changing role of media for young people
Young people are online a lot and often have their smartphones in their hands. They use social media mainly to make contact with others, and know how to do this very quickly. The role of media has changed considerably. Where older generations still prefer paper, the youth is focused on communication via push messages.