It’s no secret that Covid has had an impact on where many consumers opt to shop for groceries. This year, 62% of consumers indicate they shop online for groceries more now than they did pre-Covid. Last year, 61% of consumers said this was the case.
Covid Has Had a Lasting Impact on Where Consumers Shop for Groceries
Which of the following best describes how Covid has impacted your online grocery shopping?
“I shop online for groceries more now than I did before Covid.”
“I shop online for groceries less now than I did before Covid.”
“Covid hasn’t impacted my online grocery shopping habits.”
Why Consumers Shop Online for Groceries
Many consumers shop online for groceries. What are their motivations for doing so? The top reason is that it saves time; 66% indicate this is a reason they choose to purchase groceries online.
Of note and possibly unsurprising, personal safety seems to be less of a concern now.
Top Reasons Consumers Purchase Groceries Online: 2021 vs 2022
Why do you choose to germany phone number list purchase grocery items online?
It helps me avoid impulse purchases that often happen in-store
Personal safety (i.e. reduce risk of Covid exposure)
It’s easier to compare products and prices online
I can easily access information about products, including product reviews
It’s difficult to get to a grocery store
It helps me avoid impulse purchases that often happen in-store
Personal safety (i.e. reduce risk of Covid exposure)
It’s easier to compare products and prices online
I can easily access information about products, including product reviews
It’s difficult to get to a grocery store