Content is the basis for attracting subscribers. These different types of content have given me good results in recent years.
Carlos Bravo11
We continue with the series on how to get subscribers for your blog . This time we will analyze different types of content that convert especially well for this purpose. There are a couple of basic principles to keep in mind:
Content HookPhoto rights by Fotolia
Any content you publish is a showcase for a new reader that influences their decision to come back more often.
A user does not necessarily always sign up on the first time and some will never do so. There has to be a strong incentive to do this with these users.
You need to create positive expectations about the japan phone number list free future. A long-term subscriber is swayed by today's content but is drawn in by their expectations of what you'll do tomorrow.
These are the contents that, based on my experience over the last 10 years, tend to have the greatest conversion potential.
Contents [ disguise ]
1 Pillar content or pillar content
2 Hook content: e-books, webinars, podcasts, etc.
3 Series of articles
4 Experiments or surveys
Pillar content or pillar content
This content serves several purposes. For one, it helps you build the foundation for your blog . Each topic has pillar content that allows a beginner reader to get started more quickly. It serves as an introductory guide that can be referred to frequently in case more advanced topics are covered.
This content gives a lot of credibility to the blogger because it shows that he knows how to speak about the topic with criteria. Typically, these are articles with more than 2,000 words. They do not always generate conversions immediately, but they are essential in the preliminary phase to generate trust.
Hook content: e-books , webinars , podcasts , etc.
I'm not telling most of you anything new when I say that it takes an incentive to convince a reader to give you the most valuable thing they have: their email address .