The results
One of the most important ranking factors of Google is the link profile of a website. In order to prevent the link profile from being a major factor influencing the results, Domain Rating (DR) was checked for in all analyses. DR is known to most SEO experts as a value (from zero to one hundred) determined by Ahrefs.com to indicate how strong the link profile of a domain is. The effect of DR was taken into account in all results mentioned below.
Length
When a page title or meta description is too long, Google will truncate it. We found a correlation between the rankings in Google and the length of the page titles and meta descriptions. For higher ranking pages, both title and description appear to be truncated significantly less by Google than for lower ranking pages.
Agreement
Google does not always show the page title or meta guatemala phone number lookup description as it is stated in the source code of a page. This can have several reasons. In the vast majority of cases, Google will not find the text relevant enough and will therefore show a different, more relevant text. For higher-ranking pages, the same title and/or description is shown significantly more often than for lower-ranking pages.
Search term
You probably know that using the right keywords for each page is important for Google. But what is the importance of mentioning the most important keyword in the page title and meta description?
Here we found a special effect! We found no significant correlation between the presence of the most important search term in the title or description and higher positions in Google. Does naming the search term make no sense here? Yes it does! When the search term is at the beginning of the title and/or description, we did find a significant effect.
Presence Call to Action (CTA)
By using a CTA, you can trigger someone to take action. In the case of a search result, a CTA can persuade the visitor to click on that result. We found a significant correlation between using CTA and higher positions in Google.