The essence of a landing page differs from the purpose of a website

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Differences between a landing page and a website
A landing page and a website solve different problems. A regular website is a group of pages with a multi-level menu and information about the company, services or products. In addition to the main part of the site, it can have a separate section with a blog, as well as other pages and functions. At the same time, a landing page is created for one purpose - for example, to sell a product or collect applications.

It consists of one page, where the content is organized so that the visitor only needs to visit once and immediately receive the necessary data. Navigation is minimal, and attention is focused on calls to action. A landing page promoting a specific offer helps a business convert traffic better, because the client is not distracted by unnecessary elements, as is the case with a website.


If a landing page is designed correctly, it becomes a valuable part of a company's norway phone number list marketing strategy. Such a tool easily integrates with advertising channels, works faster than a website, and gives the company more control over user behavior on the page. However, it is necessary to think about the ease of navigation and payment options so as not to lose leads.

Main tasks of the landing page
A landing page is created to solve a specific business problem. To create a successful landing page, you need to know your audience and conduct research into its needs. The structure and content of the page are adjusted to the goals of the target audience. After that, you can quickly direct the visitor to the target action, be it an application, registration or purchase. Let's consider the main tasks that the landing page solves.

Increase conversion
The main task of the landing page is a high indicator of how many page visitors became customers, left a request or made a purchase. The landing page conversion is higher than that of standard sites, because all its components are configured to attract attention and encourage action. If the title, USP and buttons are composed logically, the landing page works for business.

Clear content, structure, and a bright call to action — all of this works toward one goal. For example, contextual advertising brings those who are already interested in the offer to the landing page and directs them to the action button with minimal distractions.