Target marketing at people who are most likely to take up an offer or buy a product. This can either involve identifying prospects who are not yet customers or generating additional revenue from existing customers
Predict how likely it is that a customer will have a high lifetime value (LTV). If these customers can be correctly identified through modelling and customer scoring, they can then be sent highly-tailored marketing communications and receive special incentives
Predict customers who are most cp number philippines likely to lapse. When these customers are identified, they can be contacted with incentives before this happens
After the scoring process is complete and you’ve attributed scores to each of your customers, you’ll also be able to:
Highlight key characteristics that are most prevalent in your customer base and use this information to source more customers with the same characteristics
Identify areas where you’re overrepresented and underrepresented
Compare groups of customers who have responded to different campaigns and use this information to guide your future communications
Due to this, it’s clear that there are a number of benefits to using customer scoring methods, such as:
Increasing response rates from your marketing efforts by targeting customers more effectively
Learning about the profiles of your best customers so you can effectively target more customers that meet this profile
Identify markets with the most potential
Discover your most responsive clients and target them with upselling opportunities
Detect groups of customers who have similar characteristics.