A fun thing to do is watch and see

[kexej28769@nongnue]

Now one of the things that can really come out of broad match modifiers is a lot of great, new content ideas. If you look at the keywords that people were getting impressions from or were clicked on as a result of those broad match modifier keywords, you can find that weird phrase that people come up with. There are a lot of crazy things that people type into Google. We all know that, especially if it's voice search and it's obviously voice search.

A if someone has "OK Google" and then a search phrase, because they said "OK Google" twice and then Google searched for the phrase in addition to "OK Google". This is always fun to take. But you can also pick up a lot of different content ideas, and it can help you edit poorly performing content, for example. Maybe you're not saying the thing the way usa number data your audience is saying it.

AdWords gives you absolutely accurate data about what your customers are thinking and feeling and saying and searching for. So why not use that kind of data? So definitely look at the broad match modifier stuff and see what you can do to improve it.

4. Extensions
Then the fourth thing is extensions. So extensions are those little pieces that can be displayed below the ad.

You should always have all the extensions loaded, and then maybe Google will pick something, maybe they won't, but at least they're there as an option. One thing that's really cool now is callout extensions. They're little links to the site that are like a free trial, and people click on them, or find more information or a menu or whatever it might be. Now the language testing in these callout extensions can help you with your call-to-action buttons.