All employees of the company who directly interact with the audience must have a fairly large amount of knowledge. This is necessary, because consumers differ in character, so specialists must be able to immediately determine which segment the buyer belongs to. This is the only way to convey information that will be followed by the correct reaction.
Experts recommend focusing the telegram thailand viral attention of interlocutors primarily on positive facts about the company, the quality of the product and its availability. Sometimes managers should conduct tastings so that consumers themselves can see that the description of the product's advantages corresponds to reality.
One of the proven methods to increase the company's turnover is to provide various discounts. The most important thing here is to generate interest in the products. To run a successful business, you need to use innovations. In this regard, retail companies regularly train their specialists, organizing trainings and seminars for them.
3 B2C Sales Techniques
We invite you to familiarize yourself with three effective methods of B2C sales:
AIDA – active sales method
It is based on the ability to persuade and includes four principles:
A (Attention) – to attract attention. The manager needs to get to know the interlocutor and convey to him his desire and readiness to help.
I (Interest) – to arouse interest. Tell about the advantages of the product and its ability to satisfy the needs of the buyer.
D (Desire) – to awaken desire. Offer the company’s product as a solution and explain all the possible benefits after purchasing it.
A (Action) – call to action . The person already has a desire to own the product, you only need to offer him to start making the deal.
AIDA – active sales method
PZP – active sales method
The method is designed to work with people who have not expressed interest in the product:
P – to attract attention. Any option of a small presentation that can arouse the consumer's interest in the product can be suitable.
Z – interest . At the second stage, the seller needs to start the dialogue correctly, find out the needs of the interlocutor and tell about the appropriate solution.
S – sell . To formalize the deal and obtain contacts for further interaction.
SPIN – passive selling method
It consists of a series of questions of four types:
Situational . They are asked to understand the current disposition of the consumer.
Problematic . Determine his pains.
Extractive . Used to stimulate a person to realize the importance of acting faster and the possible negative consequences if he remains passive.
Guides : Demonstrate the solution in the form of products and the benefits to the customer after purchasing them.
5 Valuable Tips for Making B2C Sales
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