Link building strategy - Broken links

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Business directories and local mentions (listings)
Recommended by 38.71%
If you run a business for a particular niche or provide local services, being listed in business directories is a must.

Considering that you can only place nofollow links on these types of websites, as a strategy it still has a positive impact on your positioning, because it allows you to reach consumers who have a particular target.

These directories are a place where you can add information about your business, provide contacts, addresses, and links to your website, such as Yelp, Yellow Pages, Tripadvisor, Apple Maps, etc.

In fact, there are hundreds of such websites, including Google itself.

Broken links
Recommended by 38.71%
Google appreciates your contribution to making the Internet a better place.

The point is to detect the broken link wherever it is, inform india phone number list the administrators or webmasters and replace it with another link with the same type of content.

The easiest way to do this is by finding your rivals' broken links. It seems a bit monotonous at first glance, however, if used correctly, this strategy can make all the difference.

Tip: In SEMrush, you can run a backlink audit by providing your rival's domain. Select the Lost & New tab and filter the results as shown below.



Once the broken links and their sources are located, select the source to contact them and ask them to replace your competitors' broken link with yours.