According to research by psychologists, children at different periods of their lives treat the world around them differently and perceive everything differently, including advertising. Usually, advertising for this age is mostly launched for parents, it includes cute creatives with soft light, which talk about the beneficial properties of products for children. Excellent examples are the advertising of Huggies or Pampers.
Age from 3 to 6
This age allows children to treat advertising more cell phone number list consciously, and they understand its meaning, but, nevertheless, they watch it like cartoons, not distinguishing commercial offers from beautiful shots. At the same time, a child can remember the name of a brand or trademark advertised on TV. Despite the fact that children at this age do not have money and cannot buy a product on their own, according to statistics, about 95% of children have a direct influence on their parents' decision to buy a toy or other product, and slightly more than 10% of children choose products on their own. At this age, the target of advertising should be both parents and children.
Advertising for different ages
Children love everything bright and colorful, catchy songs or characters that are familiar to them from cartoons. An important criterion is fun.
What will be effective?
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